Social Media Marketing

Digital Ads

Digital Advertising, also called Internet Advertising is when businesses leverage Internet technologies to deliver promotional advertisements to consumers. Digital advertising includes promotional advertisements and messages delivered through email, social media websites, online advertising on search engines, banner ads on mobile or Web sites and affiliates programs.

We select our audiences by hyper targeting and geofencing to get an optimised adset. The Facebook ad placement is done by studying your customer base or potential buying audience or through retargeting the existing customer base.

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  Facebook Marketing
  We know how Facebook algorithm works, there won’t be any organic reach left as Facebook has changed, few years back a business page would get around 100% or more organic reach which is now around 5%. We at Digital Drop believe that Facebook is the biggest and fastest social media platform to advertise or to market your business.
  
  Our services include Facebook paid ads campaign like:
  

  • 1. Awareness Campaign
  • a. Brand Awareness
  • b. Reach
  • 2. Consideration
  • a. Traffic
  • b. Engagement
  • c. App Installs
  • d. Video Views
  • e. Lead Generation
  • f. Messages
  • 3. Conversion
  • a. Conversions
  • b. Catalogue Sales
  • c. Store Visits

  
  Apart from this, we also provide hashtag marketing, local awareness campaign, like campaign, business page promotions and retargeting campaigns.
  
  DigitalDrop specialises in AT&GO marketing strategy. We have built some brands on (Know, Like, Trust) KLT factor, we also create best content marketing strategies for our clients by planning out a full marketing campaign for them.

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  Instagram Marketing
  Instagram is steadily turning out to be one of the most popular and engaging social media apps. With over 800 million registered accounts, it has become a proven social media platform for marketing and brand building. About 80 million photos are uploaded to Instagram every day by its huge, active user base that you, as a business, can tap into.
  
  Benefits of making the switch to a business profile:
  

  • – Besides visiting your website, your followers can click on the contact button to get in touch with you.
  • – You get access to Instagram’s analytics tools called Insights where you can see stats such as impressions and reach for your content.
  • – You can easily create and publish Instagram ads without depending on Facebook’s advertising tools.
  • – You increase the chances of your content getting seen by your followers in their news feeds.
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  Youtube Marketing
  If you’re looking to get into video marketing, there’s no better channel than YouTube. They’re the second most visited website on the entire internet, with over a billion users, have virtually no competitors, and consumers are increasingly spending more time watching more online videos.
  
  YouTube has massive traffic and viewers, with over 1,325,000,000 people using YouTube. There are currently more than 300 hours of video uploaded to YouTube every minute of every day – 5 hours of video content every second! Which only validates the fact that video marketing is a growing trend – the numbers say it all.
  
  Video is where the web is going. The move toward video has reached critical mass, a tipping point where the momentum will swing and things will all start to speed up.
  
  For online and offline Business owners and internet marketers, YouTube Marketing is an essential strategy to take advantage of the web’s massive shift toward video.