8 ways website can help grow your Business
Marketing your business can be done by different means and by using many strategies. There are traditional as well as digital marketing medium to advertising your business/brand.
What you think can be the easiest way for your business to catch your potential customer’s eyesight and how can you attract them?
As we all know that owning a website can be very beneficial for your business. But do you know how a website can benefit you and your brand?
In this competitive age, you need to be ahead of your competitor to perform better, in the means of product, services, advertising and even a website.
In today’s digital era, the number of people going online in search of services and information has been growing immensely. Now hardly you will find people without internet access,having a website to promote your business has become extremely important in order to succeed.
Having a website is just the first step to succeed, next step is to attract customers. A good way to start focusing on the customers is by making your website visually pleasing and easy to use.
Let’s look at few ways in which a website can grow business for you.
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Focus on Appealing Design
As we all know your website is the face for your business, so would you take a risk by not having a great design? Would you not like your customers to get impress by your website?
People only take a 50 millisecond to develop an opinion about a website, and almost 90% of the website user’s first impressions are design related. 75% of users judge a business credibility based on their website designs.
Your website visuals are imperative to your websites success. Always keep the design clean and appealing, easy to navigate and user friendly.
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Mobile Friendly Design
There are over 4 billion unique mobile internet users in the world. Up to 70% of web traffic happens on a mobile device.
Having a mobile friendly website is a must for a huge brand and even for a small businesses. Considering all the stats, Google is updating their search algorithm to make mobile-friendly web pages appear ahead of those that are not. Which has made it crucial for website to be compatible for smaller screen devices.
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Attracting Through Freebies
Who doesn’t like free stuff? Offering samples such as a free report, newsletter or download can lead to more customers for your business. If you give them something valuable, and they like it, they’ll be way more inclined to actually buy your product.
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Add Website Tracking
Now that you have a website, tracking the website performance is equally important. Recording, analysing and strategizing the data can be very useful in long run.
This data can be recorded using web analytics tool like Google Analytics. Google Analytics is a free, extremely powerful tool and is used by 40% of all known website worldwide. This tool is also useful to track the audience and the time they have spent on the website.
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Update Constantly
The best way for customer retaining to your website is by updating your website with fresh piece of content. No one want to see outdated content on a web page.
Content marketing through blog post is a great way to generate new information. Once you have fresh content on your website, start promoting it on social media to drive even more traffic on your website.
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Set Website Goals
A website to get you the best result needs to be optimized based on your target audience. Before you designing your website it is very important to know your target audience and how they can connect to your website. The more you streamline content, products and services, the higher will be the quality of your visitors.
One mistake a lot of new businesses make is trying to target “everyone.” This often leads to an aimless marketing strategy and ends up being overly expensive in the long run. Keep your focus on those who are going to directly benefit you.
If you’re unsure of your target audience and what to focus on, the best way is to study your competitors. Knowing how they have set their content strategy and what seems to be working for them. Find answers to these questions and plan your website accordingly to get the best response.
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Optimize for Higher Search Engine Rankings (SEO)
Did you know organic searches made up about one-third of a business website’s traffic according to Hubspot study.
Over 90% of online experiences begin with a search engine.
If you are looking for organic traffic then you should definitely optimizing your website for higher search ranking especially Google.
Your next question would be how can I optimize my website for Search Engine?
There are few major criteria which helps in the rankings.
One been placing content on the website that matches your target audience intent. You need to understand the purpose of your target audience visiting your website. Including relevant keywords on your page title, heading and meta tags can help search engine understand the purpose of your website.
Second could be links, both incoming and outgoing are key factors search engines use to rank websites. Obtain links from relevant trusted websites naturally; link out to other trusted sources from your website whenever it’s appropriate.
For checklists to determine whether your website is SEO friendly kindly browse through our blog 8 Checklist to determine SEO Friendly website
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Traffic through Social Media Channel
Its 2020, I don’t need to tell you that social media plays a major role in a business marketing strategy. With almost 3.5 active billion users using social media, it's important that you have an active social media presence on platforms that are relevant to your target audience.
The best thing about social media is how effective it is without spending much money. It’s free to create profile on most of the platform which make your business visible for thousands of potential customers.
It isn’t compulsory to be active on all social media platforms, you have to choose them based on your target audience.
But just having a profile on social media isn’t enough, proper content strategy and engagement with your potential customer can generate you some organic traffic on your website.
Having a website is no longer just an option for promoting your business—it’s a necessity. Focusing on your customer experience is a great way to ensure you are taking advantage of all the business opportunities a website can offer.
